Average Wedding Ring Cost: What to Spend

How much to spend on a wedding ring

Determining how much to spend on a wedding ring is a very personal decision that depends on your financial situation and priorities. Here are some tips to guide you:

Consider your budget

Look at your overall wedding budget and decide what percentage you want to allocate towards the rings. Make sure it aligns with your financial goals and doesn't put you into debt.

Know the value

Understand what goes into the price of a ring - the metal, stone quality, craftsmanship etc. This will help you find options that give you the best value within your budget.

Set a comfortable range

According to recent surveys, couples tend to spend between $1,000-$3,000 on wedding bands. Consider your income and expenses, and set a comfortable range for yourself.

Prioritize what's important

If the stone and metal type are most important, allocate more budget to that rather than the band intricacy. Make choices based on your priorities.

Consider alternatives

Besides diamonds, stones like moissanite and gemstones make great alternatives. Explore ring styles beyond the classic solitaire. Be open to other metals besides gold.

Shop smart

Research prices online and compare. Look out for sales, discounts and negotiate to get the best deal. Consider vintage and second-hand rings too. Ultimately, determine a budget you are comfortable with based on your financial situation and priorities. The ring should hold meaning for you, not drain your savings.

Back to the Guide: The Complete Guide to Wedding Bands

What is the average cost of a wedding ring?

The average cost of a wedding ring can vary significantly based on several factors. As of 2023, the typical price range for a wedding band is between $400 and $12,000, with most people finding comfort in the $1,000-$3,000 bracket. However, it's important to note that these figures are not set in stone and can fluctuate depending on various elements.

One of the primary determinants of a wedding ring's cost is the type of metal used. The three most popular choices are yellow gold, white gold, and platinum. Yellow and white gold are usually similar in price, with the purity of the metal playing a significant role. For instance, 18-karat gold, which is 75% pure, is more expensive than 14-karat gold, which is 58.5% pure. Platinum, being more durable and purer (95%), is the most costly option.

The choice of gemstones also significantly impacts the price of a wedding ring. Natural diamonds are the most common and expensive choice, followed by lab-grown diamonds and colored gemstones. The cost of colored gemstones can vary greatly based on their quality and durability. For example, a colorless, flawless diamond will be among the most expensive options, while lab-grown stones offer a more cost-friendly alternative.

The overall design of the ring is another crucial factor. Custom-made rings, bands fully covered in pavé diamonds, or those with intricate milgrain or filigree work tend to be more expensive due to the labor and time involved in their creation. On the other hand, pre-made rings or simpler designs like solitaires are typically less costly.

In recent years, the average spend on a wedding or engagement ring has seen a decline. In 2020, couples spent an average of $3,756 on a ring, compared to $7,829 in 2018. However, it's essential to remember that there is no set rule on how much one should spend on a wedding ring. The decision ultimately depends on personal preferences and budget.

In terms of trends, gemstone engagement rings are gaining popularity, with sapphires, emeralds, and rubies being the favorites. Stackable rings featuring different styles and metals are also in vogue, adding a unique touch to the traditional wedding band.

For those seeking more affordable options, choosing a ring with several smaller stones instead of one large one can reduce costs. Shopping in the estate section of local jewelry stores or opting for alternative stones can also yield unique and cost-effective choices. For instance, polished classic tungsten carbide rings are available on Amazon for as low as $20.99.

While the average cost of a wedding ring can provide a general guideline, the final price will depend on individual choices regarding the metal type, gemstones, and design. It's always advisable to do some research, discuss price points with your partner, and stick to a personal budget when shopping for a wedding ring.

Deciding on a Budget for your Wedding Band

Setting a wedding band budget is one of the most important financial decisions an engaged couple will make. Determining the amount you can reasonably afford to spend will help guide your choices and prevent going into debt for your rings.

First, consider your current financial circumstances. Look at your income, expenses, savings, and any outstanding debts. This will give you a realistic picture of what you can afford. Prioritize paying off high-interest debts before allocating funds towards a wedding band.

Next, have an open discussion with your partner about your shared financial goals and priorities. Factors like saving up for a house, starting a family, or planning a honeymoon may influence how much you want to spend on wedding bands versus other expenses.

Here are some tips for setting your wedding band budget:

Having a clear budget in place early on will allow you to shop smart, compare prices, and find beautiful wedding bands that you can comfortably afford. The wedding bands represent your commitment to each other, not how much you spend on them.

The societal norms and "rules" of wedding band pricing

When it comes to wedding bands, there are certain societal norms and "rules" that have traditionally guided pricing. Though these may not hold as much weight today, it's still useful to understand where they originated.

Percentage of overall wedding budget

Another common guideline is to allocate 5-10% of your total wedding budget to the wedding bands. But this percentage is highly variable - some couples spend more on rings they view as an investment, while others prefer to allocate funds elsewhere. Your wedding budget and priorities should drive this decision.

The evolution of traditions

While these societal norms used to heavily influence spending, traditions continue to evolve. Couples now take a more individualized approach to wedding band budgets based on financial circumstances, relationship values, and personal preferences around rings.

The "three months' salary" myth and its origins

The "three months' salary" rule for engagement rings has become ingrained in popular culture, but where did this belief originate? According to historical accounts, the concept can be traced back to a marketing campaign by the De Beers diamond company in the 1930s.

De Beers sought to increase demand for diamond rings in America as engagement symbols. One of their advertisements stated, "How else could three months' salary last forever?" This campaign effectively associated the amount spent on a ring with the strength of a couple's love and commitment. The idea evolved into the famous "two months' salary" guideline for ring purchases.

In the 1980s, De Beers further upped the recommended amount to three months' salary. Their "A Diamond is Forever" marketing pitch inscribed the higher cost as a representation of everlasting love. This strategic messaging cemented the "three months' salary" concept in popular culture, making it a widely accepted norm.

However, in modern times, many couples opt against this traditional approach. With changing economic realities and perspectives on marriage, people now make wedding ring budget decisions based on their financial situations, priorities, and personal preferences. The relevance of the "three months' salary" rule has diminished for most couples today.

The De Beers Marketing Campaign

The De Beers diamond company conducted one of the most successful marketing campaigns of the 20th century to spur demand for diamond engagement rings in America. Their advertisements in the 1930s promoted the link between a man's love, the cost of a ring, and marriage.

Evolution to the "Three Months' Salary" Concept

De Beers built upon their initial "two months' salary" idea by increasing it to three months' income in the 1980s. This escalated the perceived sacrifice and commitment symbolized by spending more on an engagement ring.

Relevance in Modern Times

Today, many couples decide their wedding ring budgets based on their financial situations and personal values, rather than traditional norms. The "three months' salary" rule carries less weight now for most people.

Modern Perspectives on Wedding Band Budgeting

When it comes to budgeting for wedding bands, societal norms and expectations have certainly evolved over time. The traditional "three months' salary" rule for engagement rings, popularized by diamond companies in the 20th century, is being challenged by modern couples.

Today, many people take a more practical approach to wedding band budgets based on their financial situations and priorities. With changing gender roles, it's also become more common for couples to split wedding band costs evenly rather than placing the full financial burden on the groom.

Budgeting Based on Financial Situations not Traditional "Rules"

The old adage that a groom should spend three months' salary on an engagement ring has fallen out of favor with younger generations. Rising costs of living and student loan debt make lavish ring purchases impractical for many couples. Additionally, some view the "three months' salary" concept as outdated and even sexist.

While some still aim for the cultural ideal of an expensive diamond ring, many contemporary couples prefer to set budgets based on what feels reasonable and affordable. There's more focus on finding a ring with personal meaning over adhering to arbitrary monetary guidelines.

Today's couples are budgeting for wedding bands in the context of their financial lives and constraints. Those with substantial disposable income may splurge on designer bands without worry. For couples living paycheck to paycheck or paying down debt, priorities lie in staying within a comfortable price range.

Factors like existing debts, cost of living, and income instability all impact wedding band budgets. Younger generations are sometimes willing to sacrifice size and extra diamond accents in order to purchase a ring they can reasonably afford.

Splitting costs

The tradition of the groom solely paying for the bride's rings has shifted. Some modern couples prefer to split wedding band costs evenly, with each partner contributing to the purchase. This allows for buying nicer rings within a comfortable joint budget.

Other couples take a hybrid approach, with the groom covering a portion of the bride's rings as a gift. However the costs are divided, there's more discussion between partners to reach an agreement on wedding band budgets.

Factors that Influence Individual Budget Decisions

When determining a budget for wedding bands, there are several key factors that come into play. These factors are unique to each couple and their financial circumstances.

Personal Financial Health

The overall state of your personal finances is a major factor in deciding how much to spend on wedding bands. Elements like income, savings, debt, and financial goals all impact your budget. For example, someone with high levels of debt may need to keep their budget on the lower end. However, those with ample savings and disposable income may feel comfortable spending more.

Priorities and Values

Your personal priorities and values also influence your wedding band budget. Some couples may value spending more on their rings because they see it as a meaningful investment. Others may prioritize saving for other goals like a house or travel, leading them to a more modest ring budget.

Cost of the Wedding

The overall cost of the wedding can impact the budget for bands. Couples spending less on their ceremony and reception may allocate more for rings. Those with lavish weddings may need to scale back the ring budget to stay within their total wedding budget.

Trends and Societal Norms

External factors like trends and societal norms can also play a role. Some people may feel inclined to spend more on a trendy ring style or feel pressured by the "three months' salary" myth. However, modern couples are increasingly bucking traditions and basing budgets on their own values.

Quality and Longevity

Many couples want high quality rings designed to last a lifetime, which can increase budgets. However, it's possible to get excellent craftsmanship and durability at lower price points too. The key is researching materials and styles to get the best value at your chosen budget.

At the end of the day, determining a wedding band budget is a personal choice based on your unique situation. The most important thing is to make an informed decision aligned with your financial realities and priorities as a couple.

Understanding the Value of Wedding Bands

When it comes to wedding bands, understanding what contributes to their value can help guide budget decisions. There are several key factors that determine the price range for wedding bands.


The materials used in crafting the band play a major role in pricing. Precious metals like gold, platinum, and palladium vary in cost. The karat or purity of gold impacts its price per gram. Platinum is typically the most expensive. The type and quality of any gemstones set in the band also affect its value.


High quality craftsmanship from skilled jewelers commands a higher price. Intricate designs, engraving details, and unique settings require more time, effort, and expertise. Handcrafted bands made by artisans are generally more valuable than mass-produced pieces.


The brand or designer name often factors into a wedding band's price. Well-known designers and luxury jewelry houses charge a premium. However, one pays for the brand name as much as the quality and craftsmanship.


Fully customized or bespoke wedding bands tailored to the couple's preferences understandably cost more than pre-made styles. One-of-a-kind personalized designs require extra time and effort.

Diamond and Gemstone Details

For diamond wedding bands, the 4Cs (cut, clarity, color and carat) determine the stone's quality and rarity, significantly impacting the price. The type, size and quality of any other gemstones also affect the value.

By understanding what goes into the pricing, couples can determine their priorities and make informed budget decisions for their special wedding bands.

Tips for Getting Value for Money

When it comes to purchasing wedding bands, getting the best value for your money should be a top priority. Here are some tips to help you maximize your budget:

Shop Around and Compare Prices

Don't settle on the first jeweler you visit. Take the time to visit multiple jewelers and compare the prices and quality of their wedding bands. This allows you to find the best deal and potentially negotiate a lower price.

Timing purchases for sales and discounts

Planning your ring purchases around major sales events can result in significant savings. Many jewelers offer special discounts around holidays like Valentine's Day, Christmas, and New Year's. End of fiscal year sales and inventory clearance events are also prime times to find deals. Sign up for email newsletters from jewelers to learn about upcoming promotions.

Consider Online Retailers

Online jewelry stores often have lower overhead costs than brick-and-mortar stores, allowing them to offer wedding bands at very competitive prices. Just be sure to verify their credibility before purchasing.

Examine Alternative Metals

Platinum and gold are common but expensive choices. Opting for an alternative metal like palladium or titanium can provide cost savings without sacrificing beauty or durability.

Consider a Lab-Created Diamond

Lab-created diamonds have the same optical, chemical, and physical characteristics as mined diamonds, but at a fraction of the price. They can help you stay within budget.

Insure your Ring

Purchasing insurance for your wedding band protects against damage, loss, or theft. This allows you to feel comfortable with a less expensive option.

Negotiation tips and getting the best deal

When it comes to purchasing wedding bands, being a savvy shopper can help you secure the best deal. Here are some tips on taking advantage of sales, discounts, and negotiation opportunities when shopping for your rings:

Don't be afraid to negotiate! Many jewelers expect customers to negotiate and are willing to work with you, especially if you have flexibility. Here are some tips:

The key is finding a win-win compromise. With patience and flexibility, you can often get 10-20% off the initial quoted price.

Consider cost-saving alternatives

Getting the wedding bands you love doesn't have to break the bank. Here are money-saving options to consider:

With smart shopping strategies, you can find wedding bands that fit both your style and budget.


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